Fersa was established in Buenos Aires, Argentina
in 1941 by Mr. Jules Samuel who was born in Belgium in 1901.
Mr. Samuel continued a long tradition of handcrafted decorative
hardware made in France by establishing a factory in Buenos Aires
when imports from Europe were disrupted by World War II. |
From the very beginning the company was devoted to developing new and innovative products following the finest European designs and traditions ensured by Italian and Spanish metal artisans who migrated to Argentina since the beginning of the 20th century.
This history of excellence in both reproducing period hardware using ancient methods (sand cast foundry, metal chiseling and mercury gold plating), and developing new designs of superb quality, has allowed Fersa to hold the leading position within the Latin American market of decorative hardware for over 60 years.
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Jules Samuel and his children,
circa 1952 |
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Along all these years Fersa has completed the most ambitious commissions and served the most demanding clients in Argentina, among those: |
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As in the old
days, Fersa continues to create new designs
as well as preserving its traditional period
pieces. Fersa is constantly growing into the
global market reaching different cultures with
the same service oriented philosophy, among
those: United States of America and Saudi Arabia. |
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In 1988,
in order to satisfy recent trends demanding authentic
traditional styles, Fersa began selling its products
through decorative hardware showrooms located in
the U.S.A. Since then Fersa´s products have been
accessible to the many architects and interior designers
in search of something special to offer to their
clients worldwide.
The never ending search for new materials and designs led Roberto and
Eduardo Samuel, the second generation, to design a completely new line
of hand-forged iron decorative hardware in the Spanish
Style. This new style, launched in 1989, followed Fersa´s
high quality tradition provided by the descendants of Spanish and Italian
artisans. The work of these excellent craftsmen is evidence of their
inherited knowledge on how to produce unique pieces of Art. |
In 1990 Fersa
introduced the "Stone
and Marble Collection" which reflects
the communion of brass, semi-precious stones
and Italian marbles. Ateliers in Argentina
and neighboring countries contributed to this
effort with their native stones and lapidary
art skills such as: Chile with its lapizlazuli
and jasper, Brazil with its rock crystal, amethyst
and pink quartz and Argentina with its rodocrosite
and agathas.
Engaged in project - by - project manufacturing, Fersa´s decorative
hardware consultants will assist you with the selection, specification,
scheduling and coordination of high-end residential and corporate
projects.
Fersa's jealously kept artistic heritage represents the poetry
of the creative power, bringing together comfort and old world´s
grand style. |
Eduardo and Roberto Samuel,
circa 2002 |
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